creativity will have its day.
there is nothing so enjoyable as having the time and space to let your imagination run wild. unfortunately, life too often gets in the way. if you lived in an imaginary distant future in which earning your daily bread is not necessary, would you be a "creator" full time?
i have had the opportunity to be creative purely for the enjoyment of it. as to the reward, let's just say it is personal. other than that, you be the judge.